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The Sugarless Bakery asked me to refresh the brand and create a new pack for their slices & cakes. The new logo is clear and complimented by hand illustrated artwork that wraps across two panels on the new packs.
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The window is angled to contrast the flowing artwork. Along with the new look and feel, there is an āSā with a strike through to represent sugarless. Each of the components in the new branding can be used independently and as a family. The new packs are paper card with a PET window and are both recyclable.
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