LIGHTBULB BAG - shopping bag -  Every time a customer buys a product, they are literally buying an idea. While at Unikia, I designed and proposed this shopping bag. It has special sliding handles that animate Unikia’s light bulb logo, “turning it on or off” as a customer picks it up. The bag not only lends itself to the company’s identity but communicates the essence of its brand - ideas.
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