Thomas Haas’ required a simple cake box for customers to transport, store, open and serve handcrafted Yule Log cakes on special occasions.
For the decoration, I was inspired by forests and winter holidays, including a holiday elf rolling a cake featured on each end of the new packs.
The design is printed on textured paper board for aesthetic appeal. Each pack is flat-folding, recyclable and plastic-free, keeping with Thomas’ goal of using less packaging and ultimately eliminating plastic.
Each box opens via locking tabs on the end panels and folds out to reveal the Yule Logs inside.