Thomas Haas’ required a simple cake box for customers to transport, store, open and serve handcrafted Yule Log cakes on special occasions.
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For the decoration, I was inspired by forests and winter holidays, including a holiday elf rolling a cake featured on each end of the new packs.
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The design is printed on textured paper board for aesthetic appeal. Each pack is flat-folding, recyclable and plastic-free, keeping with Thomas’ goal of using less packaging and ultimately eliminating plastic.
![](https://cdn.myportfolio.com/ef1423ddba47271c622fe18706981b48/f99518d7-8812-4659-91d5-37740c69b072_rw_1920.png?h=c1be333d146e1be44f807202e1f3e445)
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Each box opens via locking tabs on the end panels and folds out to reveal the Yule Logs inside.